Recent Articles in Marketing & PR

Member Content The Way Forward After A Tumultuous Decade
Jan 13, 2010
After being "whacked" the last two years, John believes that the new 2010 value proposition for restaurants is very simple...
Member Content Location Marketing in the Information Age
Jan 12, 2010
How is your business mapped in a potential customer's search on Google, Bing, or GPS? The answer is becoming more critical every day -- Patrick offers tips to avoid the potential pitfalls.
Member Content Delivering Food to the Media
Jan 10, 2010

One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity.  Miriam talks about a "unique" opportunity as well as year-round strategies to drum up media coverage for your restaurant.
Member Content Wake Up -- Your Customer Does All The Work!
Jan 10, 2010
James frames the critical importance of your customers in a different way and challenges you to really think about how you operate your restaurant.
Member Content Four Ways Pizza is Dominating Restaurant Mobile Marketing (and how you could be too)
Oct 28, 2009
Pizza chains are crushing it with the technology features of mobile marketing. There are lessons to learn and adapt for your restaurant that will boost sales and customer frequency.
Member Content Restaurant Grand Openings
Oct 21, 2009

Aaron dives into Grand Openings 101 and hits on all important elements. In addition, two grand opening success stories are also highlighted.  An absolute must read for all folks contemplating or in the process of a new opening.
Member Content Innovation - How To Rekindle The Spirit Of Hospitality
Oct 16, 2009

John & Susan talk about how to get that sense of life and creativity back in your restaurant.

Member Content Gift Certificates - Interest Free Loans for Cash Poor Restaurant Operators
Sep 25, 2009
A gift certificate sale is like an interest free loan. So why do so many restaurateurs shy away from aggressively marketing gift certificates? Chuck offers some thoughts and solutions.
Member Content Don't Hunker Down Now -- Five Things to Keep You Going in These Tight Times
Aug 24, 2009
It's tempting to hunker down, be passive and slash all costs.  No matter the temptation, says Miriam, you've got to keep a high profile for long-term success.
Member Content So You Wanna Open A Pizza Joint?
Aug 23, 2009
JBD runs through the guidelines you need to think about when considering starting a pizza restaurant.
Member Content Restaurant Long Term Strategy or Short Term Profits?
Aug 2, 2009
Not the easiest question to answer in today's economic climate. Yet, Jose argues that there is only one clear answer.
Member Content Overcome By Ambiance!
Jul 27, 2009
John says it come down to value, product and service.  Don’t let the atmosphere get in the way!
Member Content 7 Benefits of Cell Phone Marketing
Jul 5, 2009
Ola highlights seven major benefits for restaurants to market to their customers through cell phones, sharing some good tips about a new way to do some innovative marketing.
Member Content Pairing Food, Wine, and Water?
Jun 17, 2009

Understanding the nuances of bottled waters can better your pairing practices.
Member Content Consumer Psyche Shaken. Can Hospitality Respond?
Jun 2, 2009
John challenges you to be ready in the fight for the shaken consumer. He highlights a number of ways to effectively prep for the battle.
Member Content Father's Day Marketing & Promotion Ideas
Jun 2, 2009

Miriam shares some thoughts and ideas on how to cater to the guys for Father's Day.
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