Recent Articles in Marketing & PR

Member Content Stop Using the Economy as an Excuse!
May 21, 2009
Roberta see leaders everywhere dropping one excuse after another about the economy and performance. Yes, it's easier to blame the economy for the decline in business, but in so doing she feels restaurants could miss out on a big opportunity for the future.
Member Content Restaurant Marketing Inaction
May 13, 2009
Restaurant operators read this at your own risk! Jose rips the often times typical inaction that owners take when it comes to marketing their restaurants. Caution: he is not gentle on you -- but you know what, you better read it...
Member Content The Time is Now to Grasp Market Share - Yours for the Taking
May 12, 2009
John sees a little bit a light at the end of the tunnel. Are you ready to take advantage of it?
Member Content Who's Doing It? Online Ordering: Scotty's Brewhouse
Apr 21, 2009

We talk with Scott Wise, founder of Scotty's Brewhouse about the decision process for his restaurants to add online ordering to the mix, the implementation of it and just how it is working for the restaurants. 
Member Content Wild Willy's: A Primer for Restaurant Success
Apr 20, 2009
Wild Willy's is flourishing, cash registers singing, patrons loving the experience, and the owner brimming with glee!
Member Content What's the Deal with Twitter for Restaurants?
Apr 19, 2009
Your quick guide to getting started on Twitter.
Member Content Will Summer Fare Better for Restaurants?
Apr 9, 2009
Economic expert Robert Angelone reports on what the upcoming season is likely to bring for restaurants. Where the pain still lies, but also where opportunity exists. An absolute must read.
Member Content Converting Prospects Into Loyal Restaurant Clients
Apr 3, 2009
Jose reminds you of a simple, yet crucial tactic to building a relationship with your customers.
Member Content Guerrilla vs. Gorilla: Independent Restaurant Operators Adopt Guerrilla Marketing Tactics to Shake Off the Chains
Mar 18, 2009

Independent restaurant operators represent the American Dream to its finest core. The individual distinction and character the independent restaurant operator brings to the American consumer, should never be outwit by the chains that daunt them.
Member Content What You Did Not Do During Good Times Is Biting You Now! (The Lessons Learned)
Feb 26, 2009
John takes a look at what we must do this year to fortify our business for years to come.
Member Content Personal Brands Are In. What Does That Mean For Design?
Jan 15, 2009
The rise of the personal brand in the restaurant world is not a new notion. The country's greatest chefs are celebrities, and as result of their fame, people flock to their establishments. Dan talks about one aspect of the personal brand that has yet to be recognized as a main reason for the success of these restaurants: the design.
Member Content Trends to Survive & Thrive in 2009
Jan 5, 2009
Make sure you check out this 2009 trend watch list for opportunities to tap into the pulse of the top restaurant/bar and hotel trends to expect in 2009.
Member Content Bracing for a Recession
Dec 8, 2008
Jose delivers seven suggestions for surviving the down times while getting ready for future growth.
Member Content Dare To Be Better
Sep 22, 2008
Very few reach the excellence plateau.  Can we do better?  John thinks so.
Member Content Finally, A Destination Development Plan Which Delivers On The Promise - The Oregon "Q Care Program"
Sep 5, 2008
I challenge you to find someone more passionate about Destination Marketing than John.  Ususally, he's dissapointed in the results -- that's not the case with Oregon's program, however.
Member Content Is This The Summer Of Our Hospitality Discontent?
Aug 18, 2008

Yes, there is some doom and gloom out there -- but John (as usual) paints an optimistic landscape and leads the cheer for hospitality.
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