Recent Articles in Marketing & PR

Member Content Facebook Offers Significant Value to a Restaurant's Marketing Strategy
Apr 29, 2010
Andrew gets into the numbers behind Facebook -- What people do with their Facebook accounts as it relates to restaurants...and what it means for you and your restaurant.
Member Content Do You Feel Special? A Closer Look at Loyalty Cards
Apr 13, 2010
Do your customers really want discounts? One thing is for sure, they have a need to feel special. How can you answer that desire in your marketing and operations?
Member Content Getting Clever With Your Restaurant Coupon Strategy (Video)
Apr 7, 2010
This segment digs into how to cleverly use coupons. Forget about BOGO! Nathan gets way past that and shares some great tips as well as restaurant success stories.
Member Content Increase Sales with Text Message Marketing
Mar 28, 2010
While some marketing programs seem to be getting more complex, text message marketing is exploding because it effectively addresses basic marketing needs.
Member Content Getting Your Restaurant Review on Google
Mar 26, 2010
A review of the top 5 Sites Picked Up by Google's Local Business Center, plus analysis of other players in the market.
Member Content Top Food Categories Searched Using GPS
Mar 10, 2010
Patrick share info on a report about GPS usage.
Member Content Use a Mailing List to Increase Your Business
Mar 9, 2010

You have within your power the ability to generate a great increase in your business. How?  By putting together a mailing list says Miriam.
Member Content Is There Money To Be Made After Hours?
Mar 8, 2010
People are out later more frequently, and many restaurants, especially in urban centers, are responding by catering to late night diners. If done right, the late night scene can energize your restaurant and your bottom line.
Member Content Restaurant Media Relations
Feb 23, 2010
Interacting with the media can be tricky - Unless the message and timing coincide almost perfectly, the information you distribute can be easily overlooked and forgotten.  Next time you want to get an important message across, keep these tips in mind.
Member Content 3 Cheap Public Relations Tactics for Independent Restaurants
Feb 10, 2010
I don't care what your budgets are and I don't care what your excuses are -- every restaurant can partake in the three strategies that Jenny lays out.
Member Content A Huge Lesson To Learn From Super Bowl's Biggest Losers -- The Advertisers
Feb 10, 2010
Joel breaks down what those high-powered Super Bowl advertisers forgot to do.
Member Content 10 Ways Restaurants can get Tech Savvy
Feb 9, 2010
It is time to pull your restaurant out of the dark ages and get tech savvy. These technologies will help you drive sales and increase customer loyalty. Krista guides the way...
Member Content Customer Defection Can be Stopped: 5 Key Factors
Jan 31, 2010
The numbers are daunting. Losing your established customer base can have a dire impact on your business. Matthew shares insights on how new technology can help fight the defection battle.
Member Content What's the Tone of Your Restaurant?
Jan 27, 2010
Dick encourages you to make sure the tone, ambience, mood & atmosphere at your restaurant is what you want it to be and to make sure it stays that way.
Member Content Restaurant Fashion: Five Questions With Richard Haines
Jan 27, 2010
Member Content 10 Steps to Social Media Success for Restaurants & Bars
Jan 21, 2010
Sara writes from the outside looking in and shares 10 tips that any restaurant operator would do well to heed.
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