Recent Articles in Marketing & PR

Member Content Cashing In On College Kids
Aug 22, 2010

Here's an idea waiting to hit your profit statement.  Michael hits all the right points in laying out a marketing program for the college crowd.
Member Content Q and A with The Brewster House Bed and Breakfast on Using Social Media
Aug 19, 2010
In Heather's interview with Brewster House they talk about using social media for marketing and customer connections. Good insights and advice from hospitatlity pros making it happen!
Member Content Do I Really Need a Publicist?
Aug 19, 2010

If you have found yourself asking this question in the past, then you are going to want to read Miriam's take on the potential pitfalls involved in tackling PR in-house.
Member Content The Secret Ingredients in the Recipe for Online Sales Success
Aug 17, 2010
A Profile of the success that Smithfield's Chicken 'N Bar-B-Q has had online extending its brand and sales to customers all over the country (and world).
Member Content Hip Flip Tips
Aug 16, 2010
Check out these tips for using the versatile Flip camera for shooting videos you could use for your restaurant.
Member Content Hear Me Out: Talking & Listening to Your Current Guests May Be The Best Way To Get More Of Them Through the Door
Jul 30, 2010
Rick talks about the benefits of "farming" current customers vs. "hunting" for new ones. A must read with some great thoughts and tips you can apply to your restaurant to help drive business.
Member Content Handling a Bad Restaurant Review
Jul 7, 2010

How can restaurant owners best combat a bad review on social networking sites such as yelp.com? Anthony shares some thoughts.
Member Content Restaurant Marketing With a Lasting Impression
Jul 5, 2010
Jerry talks about how to have your customers leave with not only a delicious memory, but a way to spread the word too.
Member Content Should I Franchise My Restaurant?
Jul 5, 2010
Think you have a restaurant that might be "the next McDonald's?" Maybe you, too, should consider franchising.
Member Content Don't Wait, Get Out There and Get Noticed
Jul 5, 2010

Miriam tosses a handful of ideas into the ring for your restaurant to consider as methods to garner local media coverage in your community.
Member Content Increased Value of Online Restaurant Guides
Jun 30, 2010
Dale answers the question of why restaurants should make sure their listings with online guides are as effective as possible.
Member Content Four Things Your Restaurant Needs to Know About Text Message Marketing
Jun 20, 2010
Everyone is talking about mobile marketing, yet few business are using it -- and of those using it, very few are using it well. Adam shares some key tips...
Member Content The Customer's Perception Of Value Should Always Come First
Jun 20, 2010

Has the upscale steak house category nailed the concept of customer value? Haas sure thinks so, and he'll tell you what you can learn from their formula of success.
Member Content Marketing vs. Legal: The Battle Over Trademarks
May 28, 2010
"Perhaps the most unappreciated friction that can occur within the ranks of today's foodservice enterprises" says Michael "is that which arises between Marketing personnel and Legal counsel over the cost of legally protecting new advertising slogans."  Michael covers the issue from both angles and hits all the important points to help your restaurant address how to best handle your next catchy marketing lingo.
Member Content The Why, What and How of WOW
May 24, 2010
We want WOW. When we find it we run in droves to indulge in its magnificent, silky perfection and spend a premium for the privilege. Oh, the allure of WOW.
Member Content Using Creativity to Make Your Restaurant Irresistible to Families
May 2, 2010
Most family restaurants cater only to the needs of adults. By using a little creativity, you can gain a big advantage over your competitors by catering to every member of the family, including young kids.
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