Recent Articles in Marketing & PR

Member Content Surprise and Delight
Dec 3, 2010
Surprise and Delight are the twin gods of personal hospitality. They increase the experience in your establishment and leave guests slack-jawed in amazement. Richard talks about why its important to consider making this mantra part of your service philosophy.
Member Content The Rockin' Restaurant: Integrated Entertainment Media Takes Dining Experiences to the Next Level
Nov 30, 2010
To help build loyalty and establish a comfortable, familiar place for customers, restaurant owners are looking to engage all of the senses by creating unique environments and meaningful experiences that resonate with their customers. John walks you through music, video and other media offer great opportunity for restaurant operators.
Member Content 8 Ways to Effectively Use Live Entertainment in Bars and Restaurants
Nov 18, 2010

Phil's insider tips are a must read for owners and managers looking to make live entertainment an effective addition to their restaurant.
Member Content How 2D and QR Barcodes Can Work For Your Restaurant
Nov 11, 2010
If your restaurant already uses coupons to attract customers, you should consider the use of 2D barcodes. Gaining in popularity over the past year or so, 2D bar codes have popped up into a viable new marketing medium.
Member Content Overpromise, Underdeliver
Nov 11, 2010

Every company knows the mantra. "Don't make promises you can't keep. Don't lie to your customers." Yet companies continue to violate this fundamental principle.
Member Content Restaurants' Reputation at Stake - The Critical Importance of Word-of-Mouth
Nov 7, 2010
We all know that any restaurant's best advertisement tool is word of mouth. Silvia lists 20 possible ways that this valuable PR tool can be sabotaged.
Member Content How to Grease The Skids for Restaurant Results
Nov 4, 2010
The taste of the upswing has been tantalizing, but the path is still strewn with obstacles and challenges, as we pursue that ascension into economic recovery. John shares some insights and wisdom to move your restaurant in the right direction.
Member Content How Do You Get Your News Out There?
Oct 27, 2010
Stephanie talks about the process of distributing your press release.
Member Content 9 Tips For Marketing Your Restaurant With a Facebook Business Fan Page
Oct 20, 2010
A collection of solid ideas for taking your Facebook presence to the next level and boosting your restaurant's business.
Member Content Does Your Restaurant Need a Digital Marketing Manager?
Oct 7, 2010
I'd been talking with owners a lot lately about mobile marketing and social media marketing for their restaurants and the question kept coming up - "Do we need to hire someone to do all this stuff?" See what I have to say, plus what might be required.
Member Content Comment Cards - Why They Are Not Much Better Than Nothing!
Sep 27, 2010
Capturing honest and true customer feedback is so vitally important, especially today. If you're not satisfying your customers, they are walking -- and not coming back in. Don't you need to know that? John certainly thinks so.
Member Content 4-Wall Restaurant Marketing Ideas
Sep 23, 2010
David shares some of his best four-wall marketing ideas.
Member Content Restaurant Design
Sep 8, 2010
Guests want a memorable experience away from home. Savvy eateries understand that restaurant interior design is part of that memorable experience. Aaron discusses how well-planned interior design can contribute to the success and profits of your restaurant.
Member Content Some Customers Never Return...And Why You Can't Stop It
Sep 3, 2010

Whether you are interested in uncovering missed sales opportunities, improving the level of customer satisfaction, monitoring your training program, or simply trying to take control of a liquor cost, hiring professional spotters is a major part of the solution.
Member Content Give The Ladies What They Want (At Your Restaurant)
Aug 26, 2010
It's critical to understand that women are different than men, in terms of marketing to them. Joel shares some key points to remember and implement...
Member Content Guide To Selling Gift Cards Under the Federal Gift Card Law
Aug 25, 2010
If you are like many small or independent restaurants across the US, you are probably wondering how the new federal gift certificate laws affect you and your restaurant. Check out this guide.
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