It's the holiday season again and if you want it to be a happy one for you, you'd better start thinking how you can make it happy for your customers. Miriam has seven ideas for you to consider.
Nothing in life is FREE!Nov 17, 2011
The old adage "nothing in life is free" holds true more often than not. David shares a few examples from the online world.
Sell the Sizzle AND the SteakNov 9, 2011
Shep shares lessons on the customer service and marketing strategies of Morton's.
6 Secret Ingredients For A Great Restaurant Video ShortNov 7, 2011
What makes a video - especially a restaurant video - great? Micki & Tony share six secrets to a memorable and successful online video.
Q&A: Lying About ReservationsOct 14, 2011Put more butts in seats by engaging your customers: Why Foursquare, Yelp, Groupon might not be the answerOct 4, 2011
Given the incredible value of existing customers, restaurants need to own these customers not only to unlock their value in the form of referrals, repeat visits and positive reviews but also because just relying on other networks like Groupon, Yelp and Foursquare etc. can have disastrous consequences.
8 Do's & Don'ts of Twitter for RestaurantsSep 28, 2011
Restaurants are using Twitter as a cost-effective way to connect with their customers and improve their profits. Here are some basic twitter rules to get started.
10 Ways to be an Indispensable Media SourceSep 28, 2011
What separates people who are masters at generating publicity from those who aren't? Joan shares 10 ways to make yourself indispensable to reporters, editors, freelancers, broadcasters, bloggers, ezine editors and all new media.
Blind Spots Limit Your SuccessAug 29, 2011
The restaurant business is something we live and breathe. Yet the success we'd really like to have often eludes us. The problem is that we all have "blind spots". We can't see what we're missing. Michael elaborates...
How to Market an Unhealthy Restaurant HonestlyAug 24, 2011
There are good, honest ways to get customers interested in your restaurant without tricking them. Amanda shares a handful of marketing ideas.
iPads and Wine: a Nice PairingAug 22, 2011
Will tablets like the iPad take over restaurant menu presentations? What about wine lists? Here's a number of ways that the iPad and wine make a nice pair.
8 Reasons Why Restaurants Should Ramp Up Their Visibility StrategyAug 18, 2011
Vanessa says "take that" recession and offers 8 tips to take advantage of the opportunities of today.
Top 5 Musts for Restaurateurs During Site Selection - Best PracticesAug 12, 2011
Too often restaurant site selection is based on instinct or simply on where the owner would like the new location to be. But picking a site that is likely to be successful is a science, not an art. Regardless of the approach, there are overarching best practices to keep restaurateurs on course.
