Michael Attias

Michael AttiasMichael Attias, the country's foremost expert on high return, low cost direct marketing strategies for restaurants, speaks from experience in the trenches. He operated a close to $3,000,000 a year restaurant (over a $1 million from catering alone) in Nashville, TN he used as his marketing "laboratory". He now helps restaurant owners double their profits by adding or expanding their own catering profit center through his company CaterZen. You can download his eBook: "Catering Multipliers: The 17 No Cost Laws of Catering Sales Growth" at his site.

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Member Content Marketing Tip: Making Money from the Business of Love

Feb 8, 2024

Restaurants count on Valentine's Day to deliver a flood of sales and profits. Michael talks about getting more bang for your restaurant marketing buck for the big "month".

valentines day dinner

Member Content How to Build a Strong Catering Brand That Stands Out

Apr 20, 2023

Michael offers five quick actionable tips...

brand building

Member Content 5 Tips for Promoting Catering on Instagram in 2022

Jan 20, 2022

Quick tips on a valuable Intsagram strategy.

Instagram

Member Content How to Make 2020 Your Best Year Ever!

Dec 26, 2019

Michael encourages you to take ten minutes to write your restaurant's goals down for 2020. Then he talks about how to blow those goals out of the water. A must read as we head into the new year.

Celebrate

Member Content 13 Key Elements of a Marketing Piece Makeover

Jul 23, 2019

A quick hit list of what you should strive to incorporate in all of your marketing and promotional pieces.

restaurant

Member Content The Power of Suggestion: 6 Tips to Build Sales

Jun 6, 2019

Michael discusses six effective ways to use the power of suggestive selling to build sales.

Customers laughing

Member Content How important are the holidays to your sales mix?

Nov 20, 2018

Michael examines some key sales areas so your year will end on a highly profitable note.

table

Member Content Catering Niche Opportunity: Back to School

Aug 23, 2014

Michael shares insights on a niche opportunity for restaurants.

Member Content You Can't Save Your Way to Prosperity

Mar 29, 2014

Michael reminds restaurants that "you can't save your way to prosperity."

Member Content MMA Marketing Mindset for 2014

Dec 30, 2013

Relying on just one marketing tactic could lead to your demise these days. Rather, Michael says, you've got to have an MMA mindset with multiple tools to fight for customers in today's marketplace.

Member Content You Must Watch The Cookie Jar

Aug 8, 2013

There are many cookies in a restaurant: food, money, supplies and the often overlooked "time". Michael shares tips for keeping an eye on the cookie jar.

Member Content Catering Profits - Audio Seminar

May 2, 2013

Audio seminar featuring Michael Attias sharing how he sold over $1 million worth of drop-off, full service and box lunch catering out of a 104 seat restaurant...in one year alone! (79 minutes)
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