Marketing Services Hotseat: When is the Math a Keeper?
publication date: Dec 6, 2021
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author/source: Matt Plapp & David Scott Peters
If you ever wanted a peek behind the curtain on marketing math this is the session for you...
Matt Plapp of America's Best Restaurants and Restaurant Marketing That Works brings on industry expert David Scott Peters for an unbiased look at the numbers behind a recently cancelled client's account.
Reviewing and pulling apart the numbers is instructive for any operator.
Check it out...