Building a Business Right: Conversation with Glenn Cybulski (Ep 15)

Jaime has an in-depth conversation with Glenn Cybulski, co-founder of Persona Wood-Fired Pizzeria, a 7-location franchise with locations in several states around the country.

It's a must-listen session covering a wide range of tips across the spectrum of restaurant operations, including...

• How being different is important to your restaurant
• How to approach local marketing when looking to build your customer base
• What social channels to use online
• How to bake profits into your operation with effective systems
• How your location and lease structure will impact the success of your restaurant
• Why so many established restaurants are closing today and what to do about it
• Why it's important to have role models in the business
• and more...

Quotes & thoughts I loved from the call...

• "You have to have confidence in your product."
• "We always start with guerilla marketing in a new location to build anticipation."
• "The bottom line is that Facebook works for businesses, period."
• "Make offers -- don't ask, don't get."
• "I've failed before...and this is why you need to listen to me..."
• "Your restaurant needs to be boring." (make sure you catch this part...)
• "If you're putting out fires all the time, then you're not able to build your business."
• "If you're standing still, you're going backwards in this business."
• "What are people going to think about you when deciding where to eat out?"
• "Watch the pennies...the dollars will follow..."