Home | Marketing & PR |Do Descriptive Menu Labels Influence Customers? (Santé)

Do Descriptive Menu Labels Influence Customers? (Santé)

publication date: Nov 5, 2007

The use of descriptive labels such as Jack Daniel's Chicken, Psychedelic Sorbey, or the Blooming Onion is an emerging trend in the hospitality industry. But does simply changing the menu labels from generic, straightforward names to descriptive names impact sales or make a customer actually believe the food tastes better?

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